"Our appeal is getting more selective", a euphemism from the ever-quotable <i>This Is Spinal Tap</i>. Translation: we're losing fans.
More recent examples of the genre have occurred to me of late. Translations in brackets.
"We've recorded 300 new songs" (but hardly any of them are any good…)
"We had to scrap an entire album and re-record this one in a much shorter time. By doing so, we think's it's our best yet.. it's more organic, more 'live.'" (We ran out of ideas, then money, and have made our worst record yet.)
"We've parted company with our label. It was the right time to move on." (the last album didn't sell, and we've been dropped)
"We've got a Greatest Hits album coming out" (the last album REALLY didn't sell).
